Make Your Own Damn Cheese is a deceptively powerful work of non-fiction cloaked in the disguise of a charming and easy to read fable about a young mouse named Earl who lives in a maze. The book is in a sense the third part in a series of books which takes the philosophy of personal excellence and success training to new heights. The general structure of this no-nonsense and immediately implementable work is written with a stylistic nod to Spencer Johnson’s Who Moved My Cheese and Deepak Malhotra’s I Moved Your Cheese.
The reader follows Earl on a journey which introduces him to the mind-expanding teachings and philosophies of personal development gurus Earl Nightingale, Napoleon Hill, Jim Rohn, Price Pritchett, Bob Proctor, Brian Tracy, and Denis Waitley. In the end, these great teachers show you and Earl how to experience the ultimate goals of freedom and happiness.